The second edition of International Master in Marketing, Digital Transformation & International strategy prepares students to successfully operate in companies competing in the global marketplace.
Outlines:
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Multidisciplinary foundation by bringing together creativity with the ability to interpret and foresee business trends;
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Opportunities to learn from recognized and experienced managers and professionals, as well as to intern in important companies and develop a lasting network in the field;
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Practical applications of the concepts learned in class through project work, company visit and exchange program.
DURATION AND STRUCTURE
The Master requires full time compulsory attendance. It is composed of 5 months in Roma, Italy
+ 1 month in Lille, France at IESEG Business School and 4 months of internship.
The program is organised in two phases:
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Theory and Practice for a period of 120 days in classroom, workshops (Classes are held Monday to Friday) and company visit
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Handson experience through a 4 month internship in important companies or consultancies both in Italy and in other countries
PROGRAM
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Basic tools: Economics, Marketing and Tech
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Marketing and communication tools
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Digital Marketing and digital strategy
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Strategic, Operational & Analytical CRM
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International Markets and Marketing
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The new made in Italy: Innovation and Digital Start up
COMPANY VISIT
Students have the opportunity to visit globally renowned organizations which have developed successful international strategies. Each visit is prepared and guided by our Faculty in order to get in contact with innovative business models and best management pratices.
Site visits include:
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Eataly and Mercato Centrale, the Italian food excellence
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Birra del Borgo, Italian beer
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Fendi italian luxury firm
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Bulgari Italian luxury firm
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Cinecittà studios
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Vatican Museum
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Maxxi modern museum
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Enel, Italian energy provider
PROJECT WORK
The project work represents an important opportunity of training on the job. Participants will have the opportunity to meet directly managers and professionals and to test themselves on real business challenges. The project work is scheduled in three moments: Briefing with managers who present the goals they want to reach with project work; Intermediate evaluation; Touch base and final presentation to the Company management.
In the previous edition the final project work of the Master was in collaboration with Virgin Active.
EXCHANGE PROGRAM
Participants will spend 4 weeks in Lille at the IESEG campus for a dedicated module on CRM. In this month students will have theoretical and practical lessons including 4 company visits.
CAREER COACHING
During classroom period, each participant is supported in identifying his/her capacities and career opportunities through individual coaching and mock job interview. This orientation activity also helps participants in dealing with placement interviews with maturity and awareness.
INTERNSHIP
The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. It represents a significant experience of training on the job, and it ends with a report presented by participants at the Diploma Award Ceremony.
